Rob GreenfieldI was born August 28, 1986.  I grew up in Ashland, Wisconsin and was drawn to the outdoors at a young age. I spent a great deal of time as a top-ranked Boy Scout in the wilderness, and eventually took my passion of learning from the environment, and the desire to protect it, to new heights.

After obtaining my Bachelors of Science in Aquatic Science, Chemistry and Biology, from the University of Wisconsin – La Crosse, I took my first international journey. I went on an ‘around-the-world’ trek across the continents of Asia and Africa and had the opportunity to experience self-led safaris in Africa, exotic periods of isolation in the jungle of Borneo, and countless engagements with locals from various regions which illuminated the contrast and diversity that exists on the Earth. Such ventures fueled my thirst for travel, and by the age of 24, I had set foot on six continents.

Having learned valuable business methodology while working as an independent contractor during school, my sense of financial freedom fueled my desire to be my own boss but also contribute to the world in a positive way. I decided to live simply to contribute to a healthier, happier Earth by moving to California, adopting a vegetarian diet, excluding chemicals and toxins from my life, and finally selling my car. After moving to California, I founded an environmentally active marketing company which I named, The Greenfield Group. I also began my involvement with 1% for the Planet and became involved in positive change in my own community. I did this in various ways, including founding a community bike program and funding environmental work to be done around my community. I also hosted a free CFL bulb exchange and invited the public to become involved with much needed trash clean-ups.

To me, a business should be a means to creating sustainable impact, and therefore exert a quantity of energy to provide tangible and educational resources to the public.

I frequently create and go on new adventures to further my mission to educate, inspire, and give back to the world. From flying one-way to Panama (on my Share My Way Home Adventure) with only the clothes on my back (in hope that others would help me out), to bicycling barefoot across America to raise awareness for sustainability I demonstrated non-stop, genuine character. My passion is helping others and creating a greener Earth.

Rob GreenfieldMy efforts have been featured in YahooThe GuardianGoodGrindTv, and FoxNews among many other publications; as a result of these media broadcasts, my following of supporters and like-minded activists has definitely increased and continues to grow.

My compassion to create a healthier, more sustainable Earth doesn’t end there, however. I continued to “do good” in San Diego by hosting bike rides, offering free seeds to community members (to support the local food movement), and am creating a social network which aims to inspire thousands of more people to do good. I even founded the Goodfluence Fund, which gives micro-grants to individuals, activists, and non-profits for environmental and social projects that create health and happiness.

I have biked across America to continue spreading good by inspiring people to do at least one good thing every day. This adventure was similar to my quest in 2013 – where I ate over 280 pounds of food from grocery store dumpsters, drank from a leaky fire hydrant for 5 days in New York City, and biked 375 miles without a seat to gain attention. I aim to take on as many daring and entertaining adventures to raise awareness about sustainability and be a voice and example for positive action.

I have dedicated my life to creating a happier, healthier Earth, while spreading knowledge to my fellow humans, and you can count on me to keep leading by example and spreading the good word. Be the change you wish to see in this world and join me on this journey to improve Earth one good deed at a time.